About Us

The Awan Perspective is your go-to source for insightful commentary and opinion on the developments, advances, and concepts affecting business, technology, and the world.

This is Mehar Ali Awan, Founder and Editor in Chief. Thus, The Awan Perspective’s vision is to give the reader a fresh perspective to analyze media messages and decode the things they need to know or avoid in their daily life.

Over the years as an industry analyst and strategy consultant, I have gained experience of over fifteen years and therefore, I have a good eye in identifying trends in the market as well as the reasons as to why these trends are expected to hit the market. At The Awan Perspective, I was able to apply that experience helping readers who are not content with the ordinary ‘he said, she said’ biased news – readers who seek perspectives that help in decision making.

I am fortunate to have a roster of dedicated writers with experience in various fields ranging from technology and business to policy and academic research. What we share, however, is the willingness to ask questions and to seek the truth. Much commentaries today are driven by partisanship not empirical evidence. However, at The Awan Perspective, we put political affiliations and political beliefs to the side and follow the facts and truths.

The subjects we discuss span from the newest technology trends such as artificial intelligence, cryptocurrencies, and the metaverse to the business approaches to digitalization, sustainability, and the new world of work. However, we also recognize business operates within a social framework, thus, offer insights into social and policy issues – fake news, privacy, remote work, and sustainability.

In addition, our content has different formats; analytical pieces, interviews with key professionals in the field in the form of podcasts, review, and opinion on books. But regardless of format, we strive to provide you with perspective that is research-based, contemplative and perceptive.

I therefore invite you to take your time and navigate through the site and even sign up for the newsletter so as to receive the newest articles. With the continued growth of The Awan Perspective, we look forward to having readers interested in business information and its importance in the society.

Thank you for visiting. We believe that you will find our viewpoint inspiring and enlightening in the midst of the cacophony of today’s media. Thank you for your feedback and please do not hesitate to contact us in the future with anything you would like to suggest – this helps to ensure that we can provide more helpful resources for readers like yourself. Here’s to reason, knowledge, enlightenment and the application of our minds towards achieving these goals!